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Robert Cialdini

substituting culture

Substituting culture

By Cultural Alignment & Change

The vast majority of successful changes have a sound technical solution and therefore their results did not stem from an accident. The vast majority of failed changes also had a sound technical basis. The gap lies in alignment of the stakeholders to enact the change. Quite often the organization or culture is ultimately singled out as a vast and insurmountable problem that was the cause of a failed change effort.

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